Lisa Rowan serves as IDC’s Program Director for HR, Learning and Talent Strategies research. In this role, she provides expert analysis focused on both the business services addressing HR and talent-related process issues, such as human resource consulting, processing services, and Business Process Outsourcing (BPO) services; and HR IT Services, such as systems integration and IT consulting.

For the ten years prior to joining IDC, Lisa held business development, product management and marketing positions in the human resource software and services markets. Lisa held director positions in both business development and marketing within Genesys -- a provider of human capital management software and services based in Methuen, Mass. Prior to Genesys, she held positions in both technical marketing and IT at Digital Equipment Corporation. As a result, she has gained a depth of experience with both core human resource and talent-related solutions, and understands firsthand the unique challenges her vendor clients face.

Lisa holds a Masters in Business with a specialization in marketing and product management from the University of Southern New Hampshire. She received a Bachelor’s Degree in Fine Arts from the University of Massachusetts in Amherst.