Last week I attended Lawson’s CUE event in Boston. The specter of acquisition that hung over everything gave the event an unusual feel, but the professionals at Lawson managed to showcase their products and future plans very well. There were a number of new product announcements (Lawson App Marketplace, Lawson Mashup Designer, and Lawson Viewpoint) as well as some pricing announcements, but I had two major takeaways from the event.
- Lawson HCM software is the top product for the company. One thing that came in loud and clear during the entire event was the Lawson’s HCM product is now the most important software the company sells. Many of the presentations were focused around the innovation in HCM and Lawson Talent Management and the sales growth that they’ve seen over the last year. This is a great credit to the HCM team who have taken their Core HR product and built out an impressive Talent Management suite in a relatively short period of time. The message and importance of HCM to the overall company was communicated consistently throughout the day’s sessions.
- Lawson clearly thought through the Enwisen acquisition to a degree not seen in many other HR technology acquisitions lately. Lawson has very smartly continued to market and position Enwisen as a separate offering to appeal to buyers looking for help solving their HR service delivery or knowledgebase needs, but they have also layered Enwisen’s value proposition into the Lawson Talent Management suite. This dual sales approach allows Enwisen to continue to appeal to non-Lawson HCM customers, while also giving a new product to sell into existing customers. In my mind this functionality also provides one of the few true differentiators in a space that too often seems to have competitors all racing to develop the same functionality.
Overall I thought it was a fun event and the Lawson team did an excellent job highlighting their products and communicating a very cohesive message through the entire week. Like everyone else I’m waiting to see if acquisition changes future plans, but for now it seems like the Lawson Management team has a very clear plan for their software moving forward. For more thoughts on Lawson and Enwisen please check the KI OnDemand Vendor Center (available to premium members only).













