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I've been running across a growing trend among companies we're working with for the desire to post video testimonials of real-life employees and hiring managers to their external career portal as part of their candidate marketing strategy.
A few questions that are being posed to me:
1. What is appealing to posting live streaming video to a career portal from real-life employees or hiring managers?
2. What are some of the best videos that you've seen?
3. Of the companies who have these videos in place, what have they learned?
4. What are the risks associated with posting these videos?
5. How do you or would you minimize these risks?
What are your opinions and/or thoughts on this topic?
Not only are video testimonials becoming more streamline in the recruiting space, I have also seen an increase in the concept of Jobcasting. I recently ran across a company called Jobs In Pods where employers are creating an interactive experience for learning about the job opportunities available at a respective employer. With the movement toward using Web 2.0 and social collaboration tools for recruiting I believe we will see an increase in these types of tools. From an applicant expereince, this might be the type of interactive marketing that determines if they are intersted in applying for an open position. Rather than reading a typical HR job description, applicants are able to hear answers to many of the follow questions:
Check out http://jobsinpods.com/employers/channels/
Does anyone have direct expereince using Jobcasting? How is it working in your organization? Please share your expereinces!
I believe that video can be an effective part of the recruitment communications mix.
Last week I posted about the Southwest Airlines recruitment website and how video in social media can blur the line between promise and reality in communicating the employer brand.
Southwest Airlines achieved something very difficult - either they produced an authentic, credible video that backs-up the proposition on the recruitment website or an employee produced the video themselves, in which case they recruited somebody that embodies the employer brand.
In some ways it doesn't matter which of these is true because the video just feels real and that is powerful.