Knowledge Infusion has spent a considerable amount of time in early 2008 working with organizations, specifically HR organizations, helping them understand the possibilities and promise of Web 2.0 in their everyday jobs.

Linked is a great article from The Industry Standard on some of the issues HR is having using Web 2.0 in their everyday lives. A few highlights:

1. HR is at the bottom of the heap. A disconnect between recruiting and marketing is quite common in corporations. While creative brainpower focuses on selling products and services, getting candidates through the door takes a backseat.

2. The IT department, like marketing, pushes the online needs of HR to the backburner. By relying on excuses like "we're just too busy right now," or "here's why that won't work," IT easily pushes aside initiatives from the department that doesn't understand technology, and doesn't know how to push back.

3. Legal says no. Just the idea of a lawyer getting involved can kill an initiative before it's even born. It's easier to just go on with business as usual instead of try something new and innovative. Additionally, even if blogging, video and social networking efforts are approved, they are viewed as potential legal land mines and headaches if site visitors get out of line.

4. Turnover. HR departments tend to see a lot of turnover. Many employees spend limited time in the recruiting profession, hoping to land a less stressful generalist position or move on to higher-paying jobs in management or other departments. This leads to HR departments that prefer to play it safe and not stray from traditional recruiting tactics. People like to stay in their comfort zones, and recruiting is no different. Playing it safe means staying employed at most organizations.

While these topics specifically deal with recruiting, they apply similarly to all of HR. Take a read and begin to add Web 2.0 tools and technologies to your 2008 HR technology strategy.

Another infusion of knowledge...

Link to artlcle

Knowledge Infusion during 2007 has worked with over 100 organizations helping them set their overall HR and HR technology strategy. During this period, it has become more apparent then ever that the role of HR has changed and will continue to change into the future. What are the changes?

1. HR is being looked to more than ever from the business to understand the impact that people have on business results. Most HR organizations are not equipped at all to provide this information and in 2007, began to realize that the manual, data heroics probably won't work going forward.

2. HR leaders today are split into two camps; those that have been in HR forever and new entrants into HR. Lets call them HR Natives vs. HR Immigrants. The HR Natives are struggling to get out of old school, transactional HR while the HR Immigrants don't want anything to do with that. This caused quite a chasm in HR organizations in 2007 and we expect this to continue in 2008.

3. Continued entrance of "The Quants". HR leaders are either equipped or hiring individuals with quantitative backgrounds to focus on measurement. This is changing the demands on the rest of HR as far as the type and style of information that they need to have at their fingertips.

4. HR is focusing on marketing internally more than ever. Creation of employment brand is important, but more HR organizations are marketing themselves to the press to prove they are creating value in their workplace. The Knowledge Infusion Deployment Excellence practice actually does this for clients and in 2007, the demand was greater then ever.

5. HR is no longer an administrative, back office function. HR is at the executive table in most organizations today - a big change from 5 years ago - and now the question they are asking is "How can we prove value?". This is a ticking time bomb because if they can't prove value, they will be replaced with someone that has more of a view into the business.

6. Alignment between HR and the business is at an alltime high. HR leaders are getting more than ever that they need to be the business, not support the business. Another big change from five years ago and will continue to be a major factor for HR going forward.

7. HR leadership should be considered the most exciting job in an organization. They have their finger not only on the largest expense bucket, the people; but they have the opportunity to have the biggest business impact by driving workforce results from those people. HR HAS to look at it this way, or once again, look for a replacement for your role.

8. HR will continue in 2008 to feel the pinch of the talent crunch. This MUST be a major focus of HR and not handled in silos such as Recruiting, Performance Management and Compensation, but a holistic strategy with a single leader as to how the organization will attract and retain talent now and into the future.

9. HR has continued to learn from supply chain theory and will be forced into this even more as the economy changes. The right people in the right place at the right time will continue to be a major theme as it was in 2007. What does this require: KNOWING WHAT YOU HAVE - i.e... Talent Management.

10. HR has stopped thinking of itself as a department and is thinking of itself as an extension of business. This has occurred extensively in 2007 and will continue to grow in popularity in 2008. If HR is not directly part of the business, YOU MUST do this first in 2008. This will change the role of HR forever in your organization and make it much easier to drive value.

All of these changes to HR have had major changes to the role of HR technology, talent management technology and strategies. We will cover more of those impacts in later December Countdown blog entries.

Another infusion of knowledge...