Knowledge Infusion is being asked DAILY if not HOURLY about how to tie HR strategy to business strategy and make it stick. At the same time, we are being asked about the ROI on enabling technologies around HR and talent management. I had a great chat in the airport last night with a CEO of a multi-national agriculture organization who said this:
"If you can help align our organization, no ROI is needed, it is priceless" (sounded like a Mastercard commercial). So I did a bit of digging and found in interesting post around ROI - Return on Influence. It went like this:
Marc van Bree, of the Chicago Symphony Orchestra, discusses the metrics of blogging and social media. According to Marc, “First, an organization needs to find out what it is trying to accomplish. Are you spreading a message, building a community, raising awareness, forging relationships? From there, find out what to measure.” Marc outlines several “metric” areas to track:
- Activity
- Community
- Conversation
- Participation
- Connectedness
- Content
Read the whole post at Dutch Perspective.
This is a perfect way for HR to explore new technologies such as blogs adopted from the VP of HR to drive alignment. Take a read and let us know your thoughts.
Another infusion of knowledge...
