Interesting report out from Neilsen Mobile states that:
- For the second quarter of 2008, U.S. mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen. The new statistic is a clear indication that Americans have jumped onto the SMS text bandwagon.
- For the month of June 2008, American cell phone subscribers sent about 75 billion SMS text messages, averaging about 2.5 billion messages per day. This represents an increase of 160 percent over the 28.8 billion messages reported in June 2007.
As part of Knowledge Infusion Digital HR StrategyMap, one of the things we are constantly working with organizations on is how to leverage the technologies that are being used in day to day life to drive HR and business efficiency and effectiveness. This is further proof, the future of HR Service Delivery and HR Technology is in the hands of the workforce. Are you providing tools today to allow for text messaging? Report distribution to the mobile device?
Link to complete article below at CNET.com
http://news.cnet.com/8301-1035_3-10048257-94.html?part=rss&subj=news&tag=2547-1_3-0-5
Another infusion of knowledge...
Jason,
As a case example on this topic, my teenage niece recently racked up a $500 cell phone bill as a result of the 1500+ text messages she sent to a new boyfriend. While this provided some nice shock value for my sister and her husband, I think the story shows the direction of communication mediums and how technology is reshaping the way we communicate. As this next generation enters the workforce, it will be imperative that we accept and embrace these tools to mirror day to day life. As a side note, I've suggested that my sister sign up for the unlimited text message plan to avoid this situation in the future.