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Contributed by neil.jensen@knowledge-infusion.com, Principal Consultant, Knowledge Infusion
On a recent flight home to Phoenix from the east coast, I picked up a copy of Outside Magazine to help pass the time and to help fuel my passion of the outdoors. To my pleasure, the issue showcased an article about a Navy SEAL and his pursuit of the sport of Triathlon. To my surprise, this same article also emphasized one of the talent management principles that I continually work with clients on ��� critical roles.
The article highlighted the US Navy���s efforts to recruit qualified candidates for its SEAL program. You see, the US Navy has identified the SEAL as a critical role that enables success in modern warfare and is making special efforts to recruit candidates that stand an increased chance of success in that role. To recruit for SEALs, the Navy has broken away from their traditional recruiting methods such as high school fairs and strip mall recruiting offices, and has gotten out into the environments that contain the talent that can excel at what they will ask them to do. They���ve taken the notion of critical roles and applied it in a way that ensures a higher rate of success. By focusing recruiting efforts in talent rich environments such as triathlon events, surfing competitions, water-polo matches, and lifeguard competitions, the Navy has increased it success rate from 26% to over 40% for candidates that can make it through their insanely difficult qualifying school (BUD/S).
As the US Navy has shown, the ���peanut butter��� approach to HR process and practice just isn���t working anymore. Applying the same processes and level of effort to all jobs and roles within your organization ends up inflating costs and inevitably wasting precious time that could have been dedicated to the critical roles that differentiate your business in the market. *By focusing on critical roles and applying special handling to these roles, you increase your success rate and enable a critical component of your talent pipeline. *
Knowledge Infusion works with client���s everyday to define their Talent Management strategy focusing on critical roles and the integrated Talent Management technologies that support them.