Creating a compelling employer brand has been a strategy used by many organizations with hopes of attracting and retaining top talent. While this sounds like a great idea, how many of these organizations have truly analyzed their target market? What type of talent are they trying to attract and retain? Do they have intimate knowledge of the needs and wants of their target market? Who is the customer of the employer brand?
What is the measurement of success for employer brand?
Please share ideas, tips and success stories around creating an employer brand.
