I spent the last several days working with a client to select a Talent Acquisition solution that will enable and fuel their pipeline of external talent. The two days of evaluation covering multiple vendors was a tough slog filled with equal amounts of delight and disappointment. As in any vendor evaluation, the client was able to get a first hand look at each vendor's ability to fulfill their business outcomes and determine what gaps may exist between stated requirements and product capability.
At the end of the two days, the team of evaluators launched into a spontaneous review of career websites across multiple industries. Taking advantage of the projection system, we looked on screen and walked though the candidate experience as they made their way through the career website, reviewed job openings and finally applied online. Needless to say, the exercise was eye opening.
Short of a few bright spots, the sites that were viewed offered an overall candidate experience that was down right awful. You could tell that little attention was paid to the candidate during the implementation. Instead of being top of mind and the primary driver, the candidate experience was an afterthought that resulted in confusing steps, circular navigation, and no compelling reason to continue with the process.
Given the talent crisis that has been much publicized, corporations must take the necessary steps to ensure the process to apply for a job online is simple and easy. As the war for talent heats up, candidates will have little patience with sites that are confusing and don't follow an intuitive path. They'll also make decisions about that prospective employer simply based on the experience they have on the careers site. Those companies that pay close attention to the candidate experience and make it simple and easy to apply online will produce a significant advantage in attracting and hiring top quality talent.
I am curious, what are the necessary steps in your clients mind to make sure that it is easy