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Trick or Treat? Kronos Buys Deploy

Posted by Jason Corsello Nov 1, 2007 3:46:41 AM

 

 

Today, Kronos announced the acquisition of Deploy Solutions. A couple of observations...

 

 

  • Deploy had been shopped for almost a year with nearly every potential acquirer passing on the deal. Not necessarily the hottest, most sought after deal out there.

 

  • It is speculated that the company has raised around $100 million to date with much of the capital coming from Chairman, Ray Stata, father of CEO, Nicole Stata. Rumors are that the acquisition was valued at a fraction of the capital invested.

 

  • What is Kronos actually buying? If you believe the press release, they are getting "...expertise and technology to penetrate new markets". If you ask me, they are eliminating a competitor and getting a few nice customer brands. That's about it. What's surprising is that Kronos has been on the hunt for a salaried recruitment vendor for some time, but yet settle on another niche, hourly-focused recruitment vendor.

 

  • Kronos has yet to prove they can play in talent management and make acquisitions work. Many of my financial analyst friends would argue that the Unicru acquisition has been a disappointment so far.

 

  • The good news in this acquisition is that we are starting to see the hourly market pick up and their are only a few vendors that can really play there including Vurv , Taleo and Peopleclick. Most companies still do a poor job in hourly recruiting (as I wrote recently on the Human Capitalist ) and the market is ripe for true innovation, delivering jobs to where the candidates hang out online such as Facebook, Myspace, etc.

 

I thought it was quite ironic the acquisition was announced on Halloween. Time will tell who got the trick and who got the treat.



Nov 1, 2007 1:35 PM Click to view Bill Kutik's profile Bill Kutik

Historically, Deploy was a salaried recruiting vendor, adding hourly functionality only in response to market demand (and competition). Without having talked with any Kronos executive, my bet is the acquisition was about getting a salaried solution, which Unicru had (through its own acquisition of Personic/Xperius/XP) but didn't cut the mustard.

Nov 1, 2007 1:45 PM Click to view Jason Corsello's profile Jason Corsello in response to: Bill Kutik

Bill- Deploy really abandoned their salary solution about 2 years ago to focus solely on hourly, and when I say hourly, only within a few niche markets. The ultimate question is if Deploy's new platform, aTAO, can cut the mustard and be Kronos' core platform for talent management in the future.

Nov 1, 2007 3:16 PM Click to view Jim Holincheck's profile Jim Holincheck

You are both a little right and a little wrong. What is happening in the Retail space (which is the biggest hourly market for both Kronos and Deploy) is that those organizations are looking for integrated hourly and salaried solutions. That is why Kronos had announced it was going to resell MrTed (see http://www.kronos.com/About/pr_corporatehiring_sept10.htm?rss=&ACT=&DES=). So, the interesting question to ask is about the future of the Deploy solution which overlaps heavily with Unicru/MrTed. Jason is quite right to ask about the rest of the talent management suite Deploy had started to build. Will it become the basis for Kronos expansion beyond Talent Acquisition? I hope to get some answers next week at KronosWorks.