Last November I did two-part post, entitled Help Wanted: HR Marcom Manager (Part 1, Part 2), which was a bit of a think-piece on how the HR department needs to think more like the Marketing department when communicating the benefits … Continue reading
Subscribe to the Knowledge Infuser
Tag Archive: marketing communication
Help Wanted: HR Marketing Communications (Marcom) Manager (Part 2)
Posted by Jason Averbook Nov 15, 2011
In Part 1 of this post I talked about why HR needs marketing communication role. I left you with the idea that communication is a sender-encoded transmission delivered to a device-decoding receiver. What does that mean? It means when you … Continue reading
Help Wanted: HR Marcom Manager (Part 1)
Posted by Jason Averbook Nov 7, 2011
Lately I’ve been thinking quite a bit about why HR often has such a difficult time getting traction for some of its HR/Talent Management initiatives. Even when it seems like everyone is so on board to improve the performance management … Continue reading