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Friday Fodder – Let’s Give A Little Back Together – 110% Give Harder

Posted by Jason Averbook Feb 3, 2012

As many of you know, volunteerism and giving back to the community is a vibrant element in the KI culture.  We’re participating in something amazing next week, and I couldn’t resist the opportunity to share it with you.  We’re supporting a cause that is so close to so many of us – and I’m sure to many of you.  We’re helping end breast cancer – and we’re doing it by raising funds to support cutting edge breast cancer research – HOW we’re doing it is the crazy part….

We’re sponsoring and running in the 110% Give Harder 110 Miles for $110,000.  That’s right, I said 110 MILES.

Beginning on Saturday, February 11th, 2012, a team of dedicated solo runners and 2 relay teams will set out on a 110 mile journey in Jacksonville, Florida. Each of the solo runners will run nearly 84 miles through the night to get to the starting line of the 2012 26.2 With Donna Marathon. The runners will continue onto the course of the Donna Marathon and will run another 26.2 miles until the finish line.

The 110% Give Harder Foundation was founded in Ponte Vedra Florida by the passionate athletes and leaders of 110%.  110% makes an innovative line of Compression + Ice gear that empowers athletes to push themselves and play harder (I know this, because I wore a pair of their calf sleeves in a half marathon recently, and they were awesome!) Ultimately, 110% Give Harder seeks to raise $110,000 for donation to the 26.2 with Donna Foundation to support breast cancer research. 100% of the funds raised will go directly to the 26.2 with Donna.

The 110% Give Harder team has raised over $70k at this point, but they’ve got another $40k to go!  If you’re interested in supporting the cause, you can donate here on KI’s sponsor donation page. Every dollar of every donation goes towards the 26.2 with Donna Foundation.  If 110% Give Harder is successful in raising $110k, their donation will help trigger a matching donation of another $100,000 from the Weaver Foundation!  http://donate.breastcancermarathon.com/2012Marathon/Team_KI

Thank you for anything you can give.  What is most important is that you are a) aware and b) realize that we can beat this thing if we all work together.  Don’t just sit there, DO SOMETHING!

Another infusion of knowledge…